AI Insights · Timothy · January 2022
Top 5 Fashion Games on iOS in New Zealand Q4 2021
Explore the performance of the top 5 fashion games on iOS in New Zealand during the fourth quarter of 2021, including trends in downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 fashion games on iOS in New Zealand showcased varied performance trends in terms of downloads, revenue, and active users. Here's a detailed look at how these apps fared:
Project Makeover from Magic Tavern, Inc. experienced fluctuating weekly revenue, with a peak at approximately $16K in mid-October and a low of around $9.4K at the end of November. Weekly downloads saw a decline from 2.4K at the beginning of the quarter to around 1.4K in early November, before recovering to 2.4K by the end of December. Active users remained relatively stable, starting at 14.2K and ending the quarter at 14.3K.
RuPaul's Drag Race Superstar by Eastside Games showed a peak in weekly revenue of approximately $3.4K in early December, with a general trend of fluctuating between $1.2K and $2.5K. Downloads started strong at 1.4K in late October but declined to around 185 by the end of December. Active users peaked at 2.2K in early November and then gradually decreased to 912 by the end of December.
Crowdstar LLC's Covet Fashion: Dress Up Game had a notable spike in revenue mid-October, reaching about $1.3K, and another peak of $1.9K in early November. Downloads were low throughout the quarter, peaking at 235 in mid-December. Active users fluctuated slightly, with a high of 1K in early October, dipping to 758 at the end of November, and then slightly increasing to 826 by the end of December.
Shining Nikki-Fashion Makeover from Paper Games saw its highest weekly revenue at about $1.6K at the end of November, with a significant drop to $426 in early December. Downloads peaked at 221 in mid-November but dropped to 12 in early December. Active users showed a slight decline from 408 at the start of the quarter to 347 by the end.
Lastly, Love Nikki-Dress UP Queen by Galaxy Play Technology Limited experienced a peak in weekly revenue of approximately $2.2K in early November, with a low of $149 at the end of that month. Downloads remained minimal, peaking at 45 in mid-October. Active users showed a peak of 519 in mid-December, ending the quarter at 382.
For more detailed insights and data, visit Sensor Tower.